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Tab Article
Foreword
Introduction: What’s Going on Here?
Prologue
Chapter 1 : It All Starts With Honesty
Chapter 2 : Then Comes Trust
Chapter 3 : Plain Talk
Chapter 4 : Do Unto Others—Treat Other People Just the Way You Want to be Treated
Chapter 5 : It’s Called Family—Be Careful, It’s Profitable
Chapter 6 : Vince Lombardi Was Right—It’s Called Teamwork
Chapter 7 : Hiring the Eagles—Finding, Hiring, Motivating, and Keeping Super Employees
Chapter 8 : Let Me Grow, Let Me Create—How to Release Employee Creativity
Chapter 9 : Thank You
Chapter 10 : Less is More—A Lesson from Architecture…For Business?
Chapter 11 : “I’M in Control Here”—The Pursuit of Power is A Dangerous Thing—Destroy It
Chapter 12 : Quality: In the Head, in the Heart
Chapter 13 : The Customer is King Versus Howdy Partner
Chapter 14 : That’s All There is—How This Management Strategy Generates Impressive and Sustained Profits
Chapter 15 : Enthusiasm and Humor—Both are Key Management Tools
Chapter 16 : Leadership: From the Head, From the Heart
Chapter 17 : Tomorrow and Tomorrow
Afterword by Distinguished Professor Warren Bennis, U.S.C.
Index
